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The Rise of E-Pharmacies in the Global Retail Pharmacy Market
The retail pharmacy market is undergoing a profound transformation, driven by the rapid rise of e-pharmacies. Traditionally, retail pharmacies were limited to brick-and-mortar outlets, where customers purchased medications, health supplements, and wellness products in person. However, the growing penetration of the internet, advancements in digital payments, and increased consumer preference for convenience have paved the way for online pharmacies to become a dominant force.
Evolution of the Retail Pharmacy Market
Retail pharmacies have always been an essential link in the healthcare value chain. They provide prescription medications, over-the-counter (OTC) drugs, and other healthcare services. But with changing consumer behavior and the demand for faster, more efficient solutions, e-pharmacies emerged as a disruptive alternative.
The COVID-19 pandemic accelerated this shift significantly. Lockdowns, restricted mobility, and the need for contactless services compelled patients and caregivers to turn to online pharmacies. As a result, e-pharmacies grew from being a niche channel to a…